A Loyal Specialty Division

Safely Stopping Dirt at Your Door

Our Mats That Matter® division delivers high-performance commercial floor mats, deep cleaned and exchanged on your schedule — so your entryways stay clean, safe, and welcoming with no upfront investment.

Keep the Outdoors OUT

Loyal Mats That Matter offers a wide variety of high-performance mats engineered to be high-traction, slip resistant, and impervious to oil and grease. On a customized exchange schedule, you receive freshly laundered mats, commercially cleaned to capture dirt and debris — reducing wear on your floors and time spent cleaning.

Every offering is National Floor Safety Institute certified and meets ADA guidelines. And our representatives are thoroughly trained, with deep knowledge of industry standards, so they can recommend the right combination of mats and exchange schedule for your facility — the same way we've served DMV businesses since 1979.

80%
of the soil in a building walks in on shoe soles — ISSA estimate
~10%
of embedded soil is all on-site vacuuming typically lifts, per mat-industry testing
Mats That Matter entrance mat placed inside a glass doorway

What walks toward your door every day:

Pedestrians crossing a slushy snow-covered street
Snow and slush
Puddles standing in a potholed parking lot
Standing water
Mud-caked boots dropping clumps of dirt
Mud and grit
Slip & Fall Prevention

One Fall Can Cost More Than Years of Mat Service

If you have a hard floor where moisture may be present, you already know the risk. Through no one's fault, a customer, visitor or employee slips, falls and is injured. Claims are made, disagreements and lawsuits may follow. Tensions rise, time is wasted, expenses are incurred — and your business suffers.

Dirt, grit residue and puddles are what make a hard floor slippery. Our mats' scrubbing action and water retention are unsurpassed in stopping water from moving onto your floor, and regular deep cleaning ensures they keep working — something mats without deep cleaning simply cannot match.

Preventing even one slip-and-fall injury can offset the investment in a truly effective floor protection system for years. Your mats' NFSI certification demonstrates your commitment to a safe environment.

Man slipping and falling on a wet hard floor beside a caution sign
Slip and fall accident report being filled out beside an injured wrist in a cast

Mats Better Than You Can Buy

Store-bought mats fill up fast — then they spread dirt instead of stopping it.

Store-bought mat with dirty footprints continuing past its edge
Store mats allow dirt to pass beyond the mat
Mats That Matter mat capturing footprints completely
MTM mats capture it — and hold it
Close-up of high-twist mat fibers that push soil downward

Why ours work when store mats quit

Our floor mats are designed to capture, hold and hide tracked-in dirt, grit and water. High-twist, heat-set fibers scrape debris and absorb moisture from footwear, then move it down to the mat base so it can't reattach to the next person's shoes.

Store-bought mats use no heat-set nylon — their fiber crushes flat, eliminating the ability to scrape and hold soil. Their common vinyl backing can curl into a tripping hazard. Every MTM mat features a slip-resistant nitrile rubber backing that keeps it planted. And ISSA, the worldwide cleaning industry association, estimates that removing a single pound of tracked-in dirt costs a business hundreds of dollars — far better to stop it at the door.

Three Differences That Safely Stop Dirt at the Door

Dirty shoe sole about to step, seen from below
1

The Best Floor Mats Available

With an estimated 80% of all dirt, grit and water arriving on shoe soles, your entrance mats are the first line of defense. Truly effective mats safely stop, hold and hide what comes in — where purchased mats, built to a price, fall short.

Industrial washer deep cleaning commercial floor mats
2

Regular Deep Cleaning

Vacuuming removes only the topmost layer of soil — industry testing puts it at roughly 10 percent. We deep clean mats in huge industrial washers that dig down and extract dirt with strong chemical action and tremendous mechanical force, impossible to replicate on-site.

Loyal route representative delivering freshly cleaned mats
3

Clean Mat Exchange

We build a clean exchange schedule around the demands of your business. Soiled mats are picked up and replaced with fresh, deep-cleaned mats — keeping your facility clean and safe without you lifting a finger.

The Mat Lineup

Your entryway works as a system — each mat is a line of defense.

Work boot shedding dirt onto a ribbed scraper mat

Scraper Mats

Your first line of defense, designed with tough, skid-resistant raised-rubber cleats that scour shoes with every step. Deep recesses collect moisture, heavy dirt, sand, gravel and mud before they get inside.

  • Skid-resistant raised-rubber cleats
  • Built for outdoor and vestibule use
  • Pairs with an entrance mat inside — an unbeatable duo
Entrance mat placed inside glass doors

Entrance Mats: Your SILENT JANITOR

The second line of defense, right inside the door. Extra-coarse nylon fibers blended with traditional carpet fibers create superior scraping and wiping action for maximum soil-stopping power — working 24/7, no sick days, no vacations.

  • Dual-fiber scraping and wiping action
  • Nitrile rubber backing and curved corners
  • Blends with any décor
Colorways: Sapphire blue mat color swatch Sapphire Onyx charcoal mat color swatch Onyx
Custom logo mat with photographic-quality artwork on a wood floor

Custom Logo Mats

Placed after the Silent Janitor, this mat is a vibrant welcome and your third line of defense. Advanced printing delivers virtually photographic quality for your logo or artwork — conveying success and professionalism from the first step.

Sample custom logo mat design — bank Sample custom logo mat design — fitness studio Sample custom logo mat design — ice cream shop Sample custom logo mat design — medical center

Sample designs — printed to match your brand.

Anti-fatigue mat under a standing workstation

Anti-Fatigue Mats

Thick, cushioned mats that improve health, comfort and morale anywhere someone stands in place — checkout counters, standing desks, workstations. Beveled edges and curved corners make the floor-to-mat transition safe.

  • Reduces leg and back fatigue
  • Beveled edges, curved corners
  • Stain-resistant surface, goes with any décor
Commercial utility mat with drain channels in use at a kitchen dish station

Commercial Utility Mats

100% nitrile rubber over wet floors and slippery liquids — grease and oil resistant, with drain channels that keep footing secure. Anti-fatigue by design, treated against odor-causing microorganisms, and anti-static for sensitive equipment.

  • Prevents slips over wet and greasy floors
  • Great for kitchens, assembly lines, prolonged standing
  • Anti-microbial and anti-static

NFSI Certified — High Traction

Certified for safety and high traction by the National Floor Safety Institute, whose standards for slip-and-fall prevention are authored through independent product testing.

Meets ADA Guidelines

Every mat in the lineup meets Americans with Disabilities Act requirements for stability, slip resistance and changes in level.

How the Clean Mat Exchange Works

You never buy a mat. We provide them as part of the service, keep them deep cleaned, and exchange them on a schedule built around your business.

1

Assessment

A trained rep evaluates your facility and recommends the right mats, sizes, placement, and exchange frequency.

2

Installation at No Charge

We deliver and place your mats. There is no purchase expense — you pay only for the service and cleaning.

3

Scheduled Exchange

Your route rep picks up soiled mats and lays down freshly deep-cleaned replacements — you set the frequency.

4

Industrial Deep Clean

Soiled mats go into industrial washers whose chemical and mechanical force digs out what vacuums leave behind.

Muddy shoes — the dirt Mats That Matter stops at the door

Why DMV Businesses Choose Loyal Mats That Matter

Slip Prevention

NFSI-certified traction, moisture retention, and nitrile backing reduce slip-and-fall risk.

Always Clean

Scheduled exchange means your mats are always fresh, effective, and presentable.

Floor Protection

Captures dirt and moisture before it grinds into floors and carpets, extending their life.

No Upfront Investment

Mats are provided as part of the service — no purchase expense, ever.

Ready to Stop Dirt at Your Door?

Get a free consultation and see the mat combination and exchange schedule we'd recommend for your facility.

Call Now